"Fuck that shit! PABST.BLUE.RIBBON!!"
As it turns out, Frank Booth was 23 years ahead of his time.
Sales of PBR are up an astounding 25% this year, according to Information Resources Inc.
[...]
"It's an anti-establishment badge," added a major market wholesaler. "It seems to play to the retro, nonconformist crowd pretty well."
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