Focus on the Family, a Christian family-help organization based in Colorado Springs, Colo., has purchased one 30-second ad that will run in the game, and anticipates no frowns from CBS, which is slated to broadcast Super Bowl XLIV from South Florida on Feb. 7.
The buy may come as a surprise to veteran Super Bowl watchers who recall headlines about sexy vegetables cropping up last year after NBC turned down an ad from the People for the Ethical Treatment of Animals that showed women in lingerie placed in suggestive positions with pumpkins and asparagus. CBS earlier turned down a similar ad for its 2004 Super Bowl broadcast as well as one from MoveOn.org that bashed President Bush. The network and its rivals have espoused a policy of not accepting ads that are inflammatory.
Focus on the Family is known for taking a pro-life stance and valuing marriage as an institution for opposite-sex couples.
CBS knows what Focus on the Family stands for and has approved the script, said Gary Schneeberger, a Focus on the Family spokesman. CBS understood "there are folks who ideologically disagree with Focus on the Family in some areas,"
The article goes on to mention that the script isn't "anti" anything. Of course not, because it probably would not have been approved, and the organization must really be feeling the need to get some message out there however benign it might be.
The organization's ad will feature college football star Tim Tebow and his mother, Pam, sharing a personal story centered on the theme of "Celebrate Family, Celebrate Life," according to a news release from Focus on the Family.
And we know what "family" and "life" they are celebrating.